Atelier Commerce

What could your retention engine look like if email, SMS, site, and paid actually shared a brain?

Atelier Commerce is a New York lifecycle marketing agency for emerging and mid-market DTC brands. We design interconnected ecosystems where every channel pulls from the same customer data — so growth compounds instead of leaking between tools.

We start with the question most agencies skip: what are we building together, and who is it for? From there, the work organizes around three lifecycle pillars:

• Growth Marketing — paid media, SEO, and acquisition tuned to the customers worth keeping, not just the cheapest click.
• Retention Marketing — Klaviyo-led email and SMS, segmentation, and post-purchase journeys that turn first-time buyers into repeat revenue.
• CRO & Experience — site, merchandising, and conversion work on Shopify and BigCommerce, informed by Voice of Customer signal from your helpdesk.

Where we go deep

• Paid media — full-funnel Meta, Google, and TikTok measured against LTV and contribution margin, not last-click ROAS. Creative, audience, and landing experience treated as one system.
• Email & SMS — Klaviyo lifecycle flows, campaign calendars, list growth, conversational SMS tied to support context, and design systems that look like the brand.
• Branding & web design — Figma-led design that carries from storefront to inbox to receipt.
• CRO and physical mail — connected to the same ecosystem, measured against customer lifetime value.

Enriched product data and AI enablement

Modern channels are only as smart as the data feeding them. We treat enriched product data as core infrastructure — structured attributes, merchandising taxonomy, and content that makes your catalog legible to AI Agents, recommendation engines, paid platforms, and search. The result: smarter segments, sharper targeting, better on-site discovery, and a helpdesk that knows what you sell.

Built for the new Gorgias era

We design retention programs that respect the Helpdesk 2.0 reality: AI Agent resolves the easy tickets, your team handles the high-value ones, and the signal from both becomes lifecycle fuel. We use Gorgias timelines, tags, and the Klaviyo integration to trigger smarter flows and suppress the wrong sends.

SMBs get the same high-end execution enterprise brands expect, sized to where you are now and built for where you are headed.

Let's build something worth talking about.