Your Gorgias setup is quietly costing you customers. Here's how to stop it. 

Every day your macros are disorganized, your automations don't exist, and your AI Agent sits untrained, you're paying for it twice: once in agent hours spent on tickets that shouldn't need a human, and again in the customers who churn because your response time can't keep up with your order volume.

Here's the part most support teams get wrong: they think the fix is switching tools, or hiring more agents. It's neither. I've watched brands running Gorgias at a fraction of its capacity, and brands running the exact same plan with the same headcount handling double the volume without breaking a sweat. The difference was never the software. It was whether anyone ever built it properly.

I've built support operations from a single agent to a team of ten, and optimized helpdesks handling 300+ tickets a day, so whatever size your team is right now, I've likely built for it.

One brand had three shops, three sets of processes, and zero automation, every reply typed by hand. I trained Gorgias's AI Agent on their actual cases instead of leaving it on defaults. Routine tickets now close themselves before they ever need a human. 

Another team had no SOPs at all, just tribal knowledge in people's heads and every reply reinvented from scratch. I built the macro library and the reference chart that ended that. Replies got faster, more consistent, and their agents got their attention back for the tickets that actually need judgment, like damage claims.

Message me. I help DTC brands stop customer service from being a cost centre and turn it into the growth channel it should be.